Privacy Policy

Information We Collect

Information You Provide

If you subscribe to our newsletter or contact us via email, we collect the email address you provide. We do not require you to create an account or provide any personal information to read our articles.

Automatically Collected Information

When you visit our website, our servers and analytics tools may automatically collect:

• Your IP address (anonymised)
• Browser type and version
• Pages visited and time spent on each page
• Referring URL (where you came from)
• Device type (desktop, tablet, mobile)

This data is collected in aggregate and is not linked to any individual identity. We use this information solely to understand how our content is used and to improve the platform.

How We Use Information

• To send exam alerts and educational updates to newsletter subscribers (only if you opted in)
• To respond to editorial enquiries or corrections submitted by email
• To analyse aggregate usage patterns and improve site content and performance
• To detect and prevent technical issues or abuse

We do not use your information for profiling, targeted advertising based on browsing behaviour, or any automated decision-making that affects you individually.

Cookies

We use minimal cookies necessary for the site to function, including:

• Theme preference — remembers your light/dark mode preference
• Analytics — anonymised, aggregate page view data (no personal tracking)

We do not use advertising cookies, tracking pixels, or third-party behavioural tracking technologies.

Third-Party Services

Our website may use the following third-party services that have their own privacy policies:

• Umami Analytics — privacy-first, cookieless analytics that does not collect personally identifiable information
• Buttondown — newsletter management (if you subscribe)
• Vercel / hosting provider — server-side access logs

Data Retention

Newsletter subscriber email addresses are retained until you unsubscribe. Email correspondence is retained for up to 12 months for editorial record-keeping. Anonymised analytics data is retained for up to 24 months.

Your Rights

You have the right to:

• Unsubscribe from our newsletter at any time (every email contains an unsubscribe link)
• Request deletion of your email address from our subscriber list
• Request a copy of any personal data we hold about you

To exercise any of these rights, contact us at editorial@eccstudy.com.

Children's Privacy

Our website is intended for students, parents, and educators. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be noted with an updated "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact

Questions about this Privacy Policy or how we handle data should be directed to editorial@eccstudy.com.